Before and after the auto show, people's heated discussions with Tesla still lingered for a long time, as if the coming automobile is near. But back to reality, look at the vehicles walking on the streets, the combination of mobile phones and mobile phone holders is still the mainstream. The reason for this is that a large part of the manufacturers are concerned about the cost of on-board screens, as well as whether or not they should be involved in the entanglements of the owners.
Once a Gao De map executive told the author: If it is me, it will not be entangled in the network fee for a few hundred yuan in that district. Keeping the users' online time is far more valuable than the cost of the net fee itself. At the 2014 Beijing International Road Transport Vehicle Exhibition held a few days ago, the viewpoint of the Gaode executive has finally become a reality in car companies, but this is a commercial car company.
On the day of the exhibition, many Internet companies such as Hager Bus and Alibaba jointly released a cloud strategy based on passenger transportation services. It is free to the consumer and free to the bus operator. All costs that can be thought of here are entirely free of charge. However, behind the free price is not a simple increase in costs, but on the contrary is the richness and growth of profits and income-generating means.
Into the car, open the phone's WIFI search, select the car network and simply register and log in, you can use the car's network traffic. Among them, the mandatory homepage is mostly similar to videos, games, accommodation, and other content. These links generally use the convenience of the Internet to send passengers in the long-distance raid in the boredom and loneliness, and to arrange for such as meals, accommodation needs during the journey. . The three profit points of this system also come from the middle. The first is the homepage advertising fee, the second is the user's custom data collection fee, and the third is the cost of the related software. These three revenues not only offset the cost of hardware and data, but also earn higher revenue than before.
The application of the Internet in another layer of commercial vehicle refinement points to the core of commercial vehicle operation and management. At the booths of many commercial vehicles, the authors have discovered a fleet intelligence management system implemented through the Internet. In addition to being linked with GPS, driver’s driving information, including accelerator opening, number of brakes, average fuel consumption, and other data, will be uniformly collected, and then the on-board computer will comprehensively give driving habits a comprehensive rating and will give driving. The staff put forward driving habits improvement suggestions so as to further improve the efficiency of fuel use and increase the safety of driving. At the same time, these data will be uniformly uploaded to the fleet management department to facilitate the management of fleet drivers.
When I first came into contact with these technologies, I was quite surprised. I never thought that the commercial vehicles that have been changing slowly in the impression have become the revolutionary vanguard for the rapid entry of automotive technologies in the future. However, after the analysis, such results are not unexpected. The core reason is the drive of demand.
Taking the Internet technology carried by passenger cars as an example, passengers are crowded with numerous passengers. The freedom to be freed from personal driving has become a hotbed of demand for surfing the Internet, playing games and watching videos. And such a concentrated flow of passengers and demand is full of business opportunities. And such a large number of needs and a longer online time are incomparable to private cars. Therefore, in the future evolution of automotive evolution, commercial vehicles have become faster than cars.
In addition, this commercial vehicle has become the frontier of technology, and it answers the question that has always been known by the author – what is the direction and clue of the future development of the automobile? The answer is the demand of consumers and users. The more the demand is concentrated, the easier it will be to create innovations, and the more likely it is, the easier it will be to make a breakthrough. Therefore, according to this line of thought, according to the clues of demand, we can look at the problems of the future car, and we will find that everything is no longer at a loss.
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