On August 26, NVC Lighting released its financial report for the first half of 2016, showing that the net profit for the first half of the year reached 135 million yuan. After the provision was excluded, the net profit attributable to shareholders of the listed company was 82.14 million, a year-on-year increase of 3.8 times. Compared with NVC's previous year's net profit data, in 2013, 81 million, in the first half of 2014, 58 million, in the first half of 2015, 17 August 26, NVC Lighting released the first half of 2016 financial report, showing that the first half of the net profit reached 135 million yuan. Excluding the provision, the net profit attributable to shareholders of the listed company was 82.14 million, a year-on-year increase of 3.8 times. Comparing the net profit data of NVC in previous years, it was 81 million in 2013, 58 million in the first half of 2014, and 17 million in the first half of 2015. The profit level in the first half of 2016 reached the highest level in the past four years. In the field of commercial photography, where NVC has always had significant advantages, it has also been well received since 2015. It can be said that after two years of reform and governance, Wang Donglei led NVC Lighting to hand over a beautiful report card to the market. Changed from time to time, strategic transformation 2012~2014, the macro industry environment changed. Wang Donglei, as the chairman of NVC Lighting, resolutely and decisively made three strategic transformation decisions: one is to fully transform to LED; the other is to turn on home lighting Promote one of the key points of brand development; the third is to promote O2O and actively transform to the Internet. These three decisions have played a key role in the development of NVC in the past two years, leading the future development of NVC. Since 2015, NVC has established more than 500 O2O experience centers, based on the construction of O2O stores, to achieve Internet-to-terminal drainage. In the second half of 2016, NVC will increase its investment in building a new brand mall, electronically exporting terminal stores to the Internet, and creating an online community of O2O stores to achieve interactive intersections of online, offline and fan communities. NVC has proved by facts that NVC e-commerce has not seized the terminal offline market, but has expanded their respective territories. At present, the NVC brand has become a hot leading brand in the lighting industry. Pay close attention to the strategic landing, the transformation of the operation center Wang Donglei personally led the team to deepen the channel, conducted research and visits to 38 operation centers across the country to help the transformation of the operation center. NVC transforms its home-style store, making the store more fashionable and more life-oriented, giving customers a better experience. At the same time, it also trains 1000 regional managers, 1000 brand managers and more than 2,000 in the country through the Thousand Sail Plan. Gold shopping guide, only more than 5,000 promotional activities were carried out from January to August 2016. After more than a year of change, NVC's terminal channel has ushered in a new transformation. While the Jiangsu Operations Center is vigorously developing the commercial lighting project, the sales area of ​​household products has increased by more than 5,000 square meters this year. The sales area of ​​the Anhui Operation Center has increased the sales area of ​​household products by more than 6,000 square meters, and Guangzhou has increased by more than 3,000 square meters. According to incomplete statistics, from January to July this year, NVC recorded more than 300 stores nationwide. The growth of operating centers in Jiangsu, Anhui and Guangzhou in the first half of 2016 has reached the highest level in history. Industry experts said that the transformation of the operation center will be an important part of the NVC market value chain. Through capital allocation such as shareholdings, NVC is more closely integrated with local operations centers.
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