Bridgestone awarded "2012 China Social Responsibility Quality Model Award"

On December 7, 2012, the company was honored at the 2012 (4th) China Corporate Social Responsibility Annual Meeting sponsored by the China Association of Enterprises with Foreign Investment, the China Consumer Protection Foundation, and the China National Private Economic Research Association. A group of outstanding companies have outstanding performance in protecting consumer rights, product quality control, energy conservation and environmental protection, and responsibility communication. Unified management of Bridgestone (China) Investment Co., Ltd. not only won the "2012 China Excellent Enterprise Social Responsibility Award" in China Bridgestone tire business, but also was awarded the "2012 China Social Responsibility Quality Award model" of winning. This is a high degree of recognition given by Chinese society and media to Bridgestone's continuous efforts in establishing a global quality management system in the lead era, continuously innovating to provide consumers with the highest quality goods, and actively performing social responsibilities.

In recent years, consumers have become increasingly concerned about tire safety, and more attention has been paid to the control of tire quality and safety. With the internationalization of automakers, auto parts and components are also required to have a "universal quality level in the world." In this regard, Bridgestone (China) Investment Co., Ltd. Chairman Yoshida Yoshida said: "The Bridgestone Group has a global quality assurance system, from product development, design, equipment, procurement, manufacturing, logistics to sales and marketing. In all aspects of the planning, we strictly follow the global quality assurance standards formulated by the Group and the “requisites for global quality assurance.” Based on this, we have further developed specific individual quality assurance for the characteristics of the Chinese market and raw products. Standards: In the fields of environment, safety, and disaster prevention, we also implement the production certification of "Bridgestone-compliant factory" to provide Chinese consumers with "safety and peace of mind" qualified products.

Under the guarantee of a strict quality management system, Bridgestone is striving to accelerate the pace of scientific and technological innovation and to develop advanced tire technologies and products that will allow consumers to feel at ease. In reviewing 2012, Bridgestone has achieved many “first time” leapfrogs, and has put together a number of high-tech products that embody the Group's advanced technology concepts in China: the world premiere of its eco-friendly flagship brand ECOPIA’s first-ever SUV tire EP850 And the launch of its first R102 product for commercial vehicle users in China is Bridgestone’s “heavyweight” move to fully popularize high-tech green tires in the Chinese market. The Bridgestone Group's cutting-edge technology tires equipped with run-flat technology* have been successfully matched with the BMW Brilliance Five Series early this year after localization at the end of 2011, opening up the popularity of this cutting-edge technology product in the Chinese market. The door. The ice and snow special tire brand BLIZZAK, which is equipped with Bridgestone's unique foam rubber technology, also achieved its first localized production in addition to the Japanese market in August 2012. It is worth mentioning that the first national product, BLIZZAK REVOGZ, not only continued the ice and ice all-round pedigree, but also inherited the unique green genes of Bridgestone, and became the first in the ice-sharp family due to the effective reduction of rolling resistance. Environmental protection products. At this point, Bridgestone’s five brands in China’s passenger car product system—the Beattian, the Tairan, the Power Man, the Green Song, and the Ice Sharp—were all realized domestically. In the field of commercial vehicles, the introduction of new tire products including tubeless load-carrying tires and extreme road conditions, combined with the Bridgestone• Benda* tire comprehensive solution, is a further step in the low-carbon, environmentally friendly business model. To promote, Bridgestone brings a safer, fuel-efficient, and diversified product experience to Chinese commercial vehicle users. At the same time, it also helps users achieve green and efficient fleet operations with more economic benefits and safety guarantees.

"High-quality assurance," "green environmental protection," and "providing cutting-edge technology in the industry," are the common characteristics of Bridgestone's new commodities in 2012, and they are also strong evidence that Bridgestone is leading the industry with cutting-edge technology and high quality. These rich and varied high-quality products are also being subdivided through Bridgestone's nationwide distribution, including the "Wings of Wings" tire image store, the Bridgestone Tire Shop and the Bridgestone Truck Tire Station. The family network provides consumers with high value-added services. Since entering the Chinese market, Bridgestone has made continuous progress in the quality of its products, including product quality, sales quality, and service quality, and has gradually improved through various aspects such as network construction, product innovation, and training systems. Towards the goal of “being rooted in China and becoming a beloved company”, Bridgestone is constantly expanding its business to provide a safe and comfortable automobile life. While creating joy and moving, it is also enlightened in safety and environmental protection and public welfare. , Protecting biodiversity, supporting local auto races, nurturing young drivers in China, and many other areas are actively taking on corporate social responsibilities and contributing to the continuous improvement and enrichment of more people's lives through various social activities, for more children and families. Bring about the future of low carbon environmental protection, healthy harmony and happiness.

The upcoming 2013 is an important year for the realization of the environmental protection strategic goal of Bridgestone China in which “more than 90% of the product specifications of the substitutive tires market for passenger cars meet the Bridgestone Group’s environmental protection autonomy standards”. In the Chinese market, Leasing seeks a breakthrough in the development of higher levels. With Bridgestone as a corporate goal, “go further”, we will uphold the corporate mission of “highest quality contribution to the society”, continue to bring higher quality car life to Chinese consumers, and more actively take corporate social responsibility. We will make due contributions to the sustainable development of China’s society and strive to become the world’s number one “real name”.

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