**Public Company Information:**
NASDAQ: ADSK
NASDAQ: MAT
**SAN FRANCISCO—(BUSINESS WIRE)—** Today, Autodesk, Inc. (NASDAQ:ADSK), known for its innovative design tools, and Mattel (NASDAQ:MAT), a global leader in children's toys, announced a groundbreaking partnership to revolutionize the toy industry with advanced 3D design and 3D printing technologies.
This collaboration aims to create an engaging and interactive experience by merging traditional physical toys with digital innovation. A series of apps set to release later this year will empower users to unleash their creativity by designing and customizing their own toys, which can then be brought to life using 3D printing technology.
Samir Hanna, Vice President and General Manager of Consumer and 3D Printing at Autodesk, expressed excitement about the partnership: "We're thrilled to work alongside Mattel, an icon in the toy world. Our Spark platform is designed to make 3D design accessible to everyone, bridging the gap between the physical and digital realms while fostering imaginative play."
The collaboration seeks to introduce educational and fun applications that allow children to learn through hands-on activities. These digital experiences emphasize creativity, customization, and personal achievement, aligning perfectly with the growing 'maker' movement.
Doug Wadleigh, Senior Vice President and Global Brand General Manager at Mattel, echoed similar sentiments: "At Mattel, we believe in nurturing imagination and curiosity. By integrating our knowledge of play with Autodesk’s expertise in creative tools, we’re opening up new avenues for playful learning that keep pace with modern technological advancements."
The initial app is expected to debut in the latter part of 2015, accompanied by a dedicated online portal focused on Mattel's 3D printing endeavors. More specific details will be shared soon.
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**About Mattel:**
As a global leader in toy design and manufacturing, Mattel (Nasdaq: MAT) has been a household name since its founding. Its iconic brands include Barbie, Hot Wheels, American Girl, and Fisher-Price. Known for quality and innovation, Mattel consistently prioritizes ethical practices and customer satisfaction. In 2013, it earned recognition as one of the "World's Most Ethical Companies," and in 2014, it ranked fifth on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. Headquartered in El Segundo, California, Mattel employs approximately 30,000 people across 40 countries and serves customers worldwide. To learn more, visit [mattel.com](http://www.mattel.com), [Facebook](http://www.facebook.com/mattel), or [Twitter](http://www.twitter.com/mattel).
**About Autodesk:**
Autodesk empowers individuals and industries to imagine, design, and build a better future. From architects and engineers to artists and students, Autodesk’s tools enable limitless possibilities. For more information, explore [autodesk.com](http://www.autodesk.com) or connect on Twitter via @autodesk.
**Legal Disclaimer:**
Autodesk and the Autodesk logo are registered trademarks of Autodesk, Inc., and its affiliates worldwide. Other brand names mentioned are property of their respective owners. Specifications and availability are subject to change without prior notice. Any typographical errors herein are unintentional.
**© 2015 Autodesk, Inc. All rights reserved.**
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**Contact Information:**
For inquiries regarding this announcement, please reach out:
Autodesk, Inc.
Jennifer Gentrup
Phone: 415-547-2435
Email: jennifer@autodesk.com
Mattel
Angela Emery
Phone: 310-252-3306
Email: angela@mattel.com
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