Another year is “3·15â€. In China, heavy trucks are still at the low-end level. This day is the concentrated eruption of quality of car owners' products. With the optimization of domestic consumption environment and the improvement of heavy truck manufacturing, Users' complaints about product quality are decreasing, and their eyes are more on the company's after-sales service.
"Service soft power, quality and justification." Heavy truck companies want to stand on the already saturated truck market and stand out from the quagmire of product homogenization. The service is more popular.
In the future, the competition among commercial vehicle companies will be the competition between brands. The brand's connotation is more abundant and fuller. It will be the king.
Do not repeat the same mistakes
In 2012, the number of China's commercial vehicle exports exceeded 400,000, of which China National Heavy Duty Truck sold over 30,000 heavy trucks in overseas markets. The sales volume of the domestic commercial vehicle market has fallen, and the number of exports has rapidly increased, confirming the huge market potential of commercial vehicles worldwide.
Over the past few years, China's commercial vehicle brands have gradually been recognized in overseas markets. Commercial vehicle brands including Dongfeng, China National Heavy Duty Truck, Foton, Daikin Dragon and others have formed certain popularity in certain regions. Given the experience of global commercial vehicle development, in the future, sales of commercial vehicles in China will hardly increase substantially. A large number of low-end commercial vehicles will be gradually phased out, and choosing a branded commercial vehicle product will be the only way. .
In the past few years, the painful lesson of China's truck product defeat in Russia was enough to make domestic truck companies wake up—the “one-stroke deal†that service can't keep up with cannot achieve sustainable development. Service soft power can not only make heavy truck companies improve their market competitiveness, but also be the king of their survival.
Change is in progress
Although the development history of Chinese autos is not long, the foundation for the construction of commercial vehicle brands is still weak, but more and more heavy truck companies are trying to change the status quo and build their own soft power brands.
These efforts can be seen through various “service slogans†that have been launched by various companies in the past two years: FAW has liberated the "moving service" for the past 11 years, Dongfeng's "sunshine service", and Sinotruk's "family service". "Fukuda's "full-time worry-free service," Shaanxi Auto's "intimate service" and so on.
Wang Lizhi, general manager of FAW Liberation Company, told this newspaper: “Currently, commercial vehicles are more of a tool to make a fortune, and they are considered to be 'money-making machines', so users have higher requirements for vehicle reliability. The degree of reliance on the demand for service support is even higher. Therefore, FAW's liberation has taken 'impressed services' as its core competitiveness, and it has been carefully designed."
Similarly, Dongfeng commercial vehicles do not want to drop in serving this piece. Before 2003, the entire company was still in a state of commodity competition. From 2003 to 2012, Dongfeng Commercial Vehicles began to pay attention to the competition of accessories. In the future, starting in 2013, Dongfeng Commercial Vehicles will start aftermarket positioning. In transition, we will invest more effort in customer service.
The competition of truck companies has shifted from pure product competition to service brand competition. Among them, although the brand concept is very important, the difference between a brand and a brand is far more than an idea. It also depends on the strength of a company’s service system, and whether its services capture the hearts of consumers. This is the success. key.
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Picture
Parameters
Product name
Wifi coffee printer
Ink color(Edbile ink)
Cyan, Magenta, Yellow, Black
Printer head
HP-803 head
Printing speed
20s/cup
Max print resolution
600*600dpi
Max printing size
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Print height Adjustment
0-19cm
Printer size
41*43*42cm(Length*Width*Height)
Package size
49*52*52cm(Length*Width*Height)
Operation Temperature
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Wifi
Support
Weight
16Kg
Power supply
AC 220V/110V
Height adjustment
Full automatic
Operation systems
Windows 7-10
Ink system
Ink cartridge
Warranty
Three years
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