The Michelin Group is a global tire technology leader. It was established more than a hundred years ago in Clermont-Ferrand, France. In the long course of development, since Michelin Group invented the first bicycle detachable tire in 1889 and invented the first pneumatic tire for passenger cars in 1895, it has continued to invent tire technology and manufacturing. Second-generation Michelin XICE winter tires In addition to tires, the Michelin Group also manufactures rims, wire, mobile assist systems (such as PAX systems), travel services (such as ViaMichelin, GPS), maps, and travel guides, among which the map and guide publishers are The leader of the field. The famous Michelin guide was 100 years old in 2000.
The Michelin Group established a sales office in Hong Kong in 1988. In order to further strengthen the development in the Chinese market, in 1989, the first representative office in mainland China was established in Beijing, China, responsible for product promotion and preparation of distribution networks. Today Michelin Group has established sales offices in Shanghai, Guangzhou, Chengdu, Shenyang, Wuhan, Xi'an and Hong Kong, and its sales network has spread all over the country. There are also sales organizations and agencies in Taiwan Province. In 2001, the Michelin Group relocated its headquarters in China from Beijing to Shanghai. At the same time, the Michelin Group has set up an R&D center in Shanghai, which is dedicated to satisfying the technical requirements of Chinese domestic and foreign-invested vehicle manufacturers for tires for vehicles. It also provides technology for tire raw material suppliers, such as natural rubber and steel suppliers. guide.
Meet the challenge and seek change
With the adjustment of global economic structure and industrial transfer, the world's major tire companies have established production bases in China. With the rapid growth of the domestic auto market and the low cost advantages of domestic manufacturing, the tire market in China has rapidly expanded. However, the price pressure on the reduction of vehicle prices and the continued rise in the prices of basic raw materials such as natural rubber and ferrous metals have made tyre production companies face increasingly severe challenges.
As an important part of auto parts, tire companies must be able to respond quickly to the requirements of OEMs. This requires that tire companies can use the emerging information technology to effectively manage the internal links of production, supply, and sales companies to improve operational efficiency and management. So that we can face the ever-changing market changes and fierce market competition.
With the intensification of market competition, increasing cost pressures, and ever-changing customer demands, Michelin, the leading company in the tire industry, has increasingly high requirements for planning and scheduling management, production management, warehouse management, and logistics management. . How to use information technology to achieve the goals of "according to frequent changes in plans, orders for production and distribution coordination, optimize the inventory quantity, timely follow-up logistics and transport, and ensure timely delivery of suppliers," these goals become Michelin imminent need to be resolved The problem.
“In the country, Michelin needs to ship products to warehouses near OEM manufacturers. Since these warehouses are outsourced to third parties, our management of these warehouses is not always transparent, and we cannot understand the consumption and surplus of these warehouses in a timely manner. In addition, due to the different scales of warehouses and the limited technical capacity of warehouse managers, many warehouses do not have warehouse management systems, and the entry and output of related products rely on manual records. The problems of large errors, heavy workload, and lagging information seriously affect Michelin's Control of inventory and ability to respond to the needs of OEMs. Therefore, Michelin hopes to have a warehouse management system platform and all the warehouses to carry out relevant information." Michelin project manager Raymond talked about the warehouse management problems that were faced at the time. .
In order to better connect with these warehouses, to better manage inventory in and out and inventory consumption, the construction of an inventory management platform was mentioned on the agenda of Michelin's IT construction. In 2010, Michelin began targeted deployment of inventory management platform, agile should be chain system to further meet customer needs.
After Michelin decided to deploy the inventory management system, he began actively seeking partners. Has negotiated with various domestic and foreign software vendors, and related product exchanges, company inspections, user visits and a series of communication. Finally selected Covisint's inventory management system. For what reason Covisint was chosen as a partner, Raymond briefly outlined that Covisint meets the needs of Michelin in terms of system stability, advancement, and customization.
Inventory management system medical "diarrhea"
As an auto parts industry, whether or not the supply of goods is sufficient to meet the differentiated demands of different automakers, whether there is inventory pressure, whether the related logistics and distribution can keep up, and whether it can meet the timely needs of customers is an important guarantee for the steady growth of production. factor. This requires companies to be able to control all aspects in a timely manner, can timely track the data information of each link, to carry out the relevant production, distribution, transportation instructions issued. However, traditional manual operations, such as transmitting information by telephone, manually recording the number of products entering and leaving the warehouse, and the degree of inventory consumption, often cause information delays and errors, which results in low information processing efficiency. While causing a lot of manpower and financial resources, it is also unable to meet the needs of customers in a timely manner. The on-line management of Covisint's inventory management platform completely solved the problem of warehouse management that had been plaguing Michelin for many years. Information from different warehouses can be integrated on this platform for management, which is conducive to Michelin's handling of distribution, transfer, and replacement of different warehouses. At the same time, the inventory management platform enhances the response capabilities of the Michelin buffer warehouse, allowing Michelin and its customers to interact with each other with diverse data and information, resulting in closer cooperation and achieving 100% of the entire process from order to payment. Transparency. “Before, because there was no unified platform, Michelin’s internal and external interactions were not able to interact with each other, and the management of each warehouse was rather confusing. The data information of each warehouse could not be integrated into the Michelin internal platform. Confronted with Michelin’s experience in inventory management. These problems, Covisint help Michelin tailored inventory management platform. This platform can carry on the traditional EDI, but also can do WebEDI, thus effectively helps Michelin realize the information exchange on the unified management platform.†Covisint project manager Du Yunsheng said.
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The inventory management system can effectively help Michelin carry out planning dispatches from orders, picking, delivery, transportation, putting into use, or returning goods. It also increases customer satisfaction while avoiding shortages and inventory backlogs. At the same time, through the inventory management platform, both Michelin employees and warehouse managers can enter and transfer data on this platform, effectively improving data accuracy and improving business efficiency.
It is promising to deepen the application of IT
With the use of the inventory management platform, Michelin has completely changed the manual input mode, and achieved centralized and unified processing of different regional data through traditional EDI and WebEDI, thereby strengthening inventory management and improving the ability to respond to changing customer needs. When talking about the changes brought about by the inventory management system to Michelin, Raymond said: “The accuracy of data has been significantly improved, effectively avoiding possible duplicate production, and controlling inventory, while satisfying customers’ needs at the fastest speed. Order requirements, and stability is particularly good."
With the deepening of the inventory management platform, Michelin has further deepened its cooperation with Covisint. Based on the inventory management platform, it has expanded the third-party logistics management platform to meet its third-party logistics supplier management. "The third-party logistics management platform can integrate information from different suppliers on the same platform, eliminating the challenge of Michelin's simultaneous connection with N suppliers. Now, whether it is a supplier or a third-party logistics, it can be conducted through this platform. Concentrate on landing and obtain information through this platform. In this way, Michelin can manage multiple suppliers and logistics partners on one platform, saving manpower, material resources, and financial resources while greatly improving business efficiency.†Yun Yun said.
It is understood that the third-party logistics management platform will be officially launched in October 2013 as an expansion project on the original project. By then, Michelin will manage suppliers, logistics companies, and OEMs through serial management and third-party logistics management platforms. This will enable them to manage information in series and achieve the goal of effectively improving customer satisfaction while reducing their own costs.
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