As an important field in the development of the lighting industry industry chain, lighting engineering enterprises, how to survive and develop in an increasingly competitive environment, and how to become bigger and stronger, is a problem that lighting engineering companies are pondering at this stage, and it is also a lighting engineering enterprise. At present, in the active or passive, the situation of the development status of the road has begun to be explored. We talked to Li Dong, executive deputy general manager of Shenzhen Jinguang Industrial Co., Ltd., and listened to his experience and opinions on the management of lighting engineering companies.
The status quo of lighting engineering enterprises: competition is intensifying, and the profit decline talks about the current development status of lighting engineering enterprises. Li Dong, executive deputy general manager of Jin Lighting, first analyzed the industry environment. He said that the industry environment is not optimistic, competition is increasing, and industry profits are also declining. How can lighting engineering companies ensure the stability and competitive advantage of enterprise development and continue to provide customers with high-value products or services? Thinking about the problem.
For Jinguang Lighting, the company is in the stage of steady development, in the face of increasingly fierce market competition and some chaos in the process of industry development, how to stand in the perspective of engineering enterprises to assume industry responsibility for the industry Health and sustainable development is the direction that Jin Lighting always adheres to.
In this regard, Li Dong proposed that the lighting industry market is very large, but compared with some industries, people will find that all enterprises in the industry are fighting alone, without a standardized, standardized, industrialized operation mode, can not make the enterprise The good connection between the upstream and the downstream makes the resources optimally optimized. Therefore, if enterprises want to develop and become bigger and stronger, they must first do their own standardized management.
Development of lighting engineering enterprises: It is necessary to standardize management (1) Realize the standardized management of the four theoretical management lighting engineering enterprises, and will also have a positive impact on the development of the industry. For the management experience of Golden Lighting, Li Dong put forward four theoretical experience experiences, namely four links, four processes and four goals.
In his view, the first four links are program demonstration, resource allocation, effect realization and quality assurance; while the four processes refer to technical design, technical organization, engineering construction and after-sales service; four goals are: first, to achieve a pair A customized service, energy saving and environmental protection, diversified design concept and project coordination; second, technical guarantee, safety guarantee and delivery guarantee; third, design effect to achieve project schedule guarantee; fourth, quality assurance, operational guarantee and added value . Through such a four-dimensional integrated standardized operation mode, non-standard projects can be converted into standardized services.
(2) Talents are the core competitiveness. In the lighting industry, the lighting industry has the phenomenon of hopping for talents and talent shortage. How to cultivate and retain talents is the cultural management and long-term development of enterprises, and more ideas and Lighting engineering companies with long-term vision have also begun to work harder on talent pools.
Talking about how to become bigger and stronger, Li Dong believes that from the management point of view, the foundation of a company is the talent reserve. Talent is the core competitiveness. As long as it has a platform to attract talents, a small engineering company also Can be stronger and bigger. Most of the sources of talents are cultivated by enterprises, and others rely on their own conditions to attract foreign talents. Over the years, Jin Lighting has focused on the cultivation of talents, and often organizes employees to participate in the company's internal and external training. Through rich cultural life, relaxed working environment and humanistic care, every golden lighting person enjoys the warmth of home.
Li Dong said that Jin Lighting emphasizes integrity management and good service value in the construction of corporate culture. What he is doing now is to maintain the brand of good lighting integrity, provide customers with the best quality service, and do a good job of the backing of the employees, let the company develop in good faith, create quality projects, let the employees have no worries, run forward.
(3) Strengthening lighting design ability Li Dong said that in general, most designers have experienced the process of imitating and drawing from the beginning to finally forming their own style. If you want to improve, you can't get rid of the carrier of design. If the design can't reflect the cultural connotation of the carrier, then the work fails. Lighting designers are the messengers of heritage culture and art. If you can't integrate the essence of culture and the essence of the nation in your design, you can't form your own unique style. In addition, the designer without the support is not far away. Good sense of responsibility and professional ethics and tireless pursuit will make designers and companies go further.
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