E-commerce is becoming an important support for promoting traditional rural circulation model innovation and agricultural transformation and upgrading. In the future, Chongqing will accelerate the development of rural e-commerce, and it is necessary to focus on breaking the inconvenience of rural e-commerce logistics, lack of professional talents, and lack of these three bottlenecks in e-commerce service outlets. On May 19, in the new normal Chongqing network as a new online interview, Liao Hongjun, deputy director of the Municipal Commercial Committee, said this. Liao Hongjun introduced that in recent years, Chongqing has built a two-way circulation network of industrial products to the countryside and agricultural products into the city, and has actively cooperated with e-commerce companies such as Jingdong and Suning to promote the application of e-commerce in rural areas. universal. By the end of 2014, Chongqing had 1,645 farm-related online shops, 62 e-commerce-based operating enterprises, 60 agricultural e-commerce platforms, and more than 14,510 agricultural products sold online, with a total transaction volume of more than 1 billion yuan. However, it seems that many of the express delivery companies have only opened their business outlets to the county. The last mile of industrial goods to the countryside and the first mile of agricultural products entering the city have not been solved. Liao Hongjun said that in addition, the operational capacity of agricultural products enterprises needs to be improved, and the network consumption service system needs to be established and improved. Liao Hongjun said that in response to the existing bottleneck, Chongqing will build more than 100 e-commerce service stations (points) in the towns and villages with conditions, such as the central town, in accordance with the "Chongqing E-Commerce Rural Work Plan". Thousands of rural e-commerce leader training programs, organize large-scale farming, leading enterprises, cooperatives and other rural enterprises, open online flagship stores (specialized stores), relying on third parties to conduct online marketing. In the future, Chongqing will effectively break through the above three bottlenecks by setting up a three-level rural e-commerce operation system in counties and villages.
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