On April 20th, 2011, with the rumbling of rumbling drums, people focused their attention on the stage of SAIC Iveco Red Rock. The Shanghai Auto Show 2011, Hongyan timely launch of service brands: service zero distance. Advocate not only to build high-end products, but also to build high-end services. In the era of homogenization of the heavy-duty truck industry, Hongyan has played a key role in corporate competition.

According to reports, "service zero distance" contains five layers of meaning: zero distance of technology, zero distance of time, zero distance of space, zero distance of care, and zero distance of added value. The service of SAIC Iveco Hongyan not only continued Lao Hongyan's consistent excellent work style, but also introduced the advanced management ideas and technologies of SAIC and Iveco, combined with a powerful network of service accessories, making Hongyan's service a qualitative leap forward. . This is not only to lose money, to pay for things to users, but more importantly, to create value for users. It is reflected in the guiding ideology, that is, to improve operational efficiency, ensure transportation safety, and protect the environment. This is the core of the SAIC Iveco Hongyan service brand and is also the guideline for all work.

At this exhibition, SAIC Iveco Hongyan's exhibits focused on Hongyan Jieshi heavy trucks: traction, dumping and special vehicles that met the Euro IV standards. The biggest difference from the past is the addition of a special service car as a show car. A professional mobile service vehicle with the reputation of a mobile service station is equipped with a full range of maintenance tools, ranging from pumps, generators and welders, to all types of socket wrenches, and special tools from all types of general-purpose tools to Hongyan vehicles. Realize effective elimination of more than 95% of failures. This is second to none in the domestic heavy truck industry.

After absorbing advanced management experience in the heavy truck industry both at home and abroad, SAIC Iveco Hongyan also formulated and developed a set of standardized STAR standard processes for customer service processes that are suitable for the Chinese heavy truck market. The site also released a giant LOGO that represents zero-distance service, which marks a new chapter in the service work of SAIC Iveco Hongyan.

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