**What Does It Mean to Own an Audi Store in Beijing?** Making money is the first thought that comes to mind for many when they think about owning a car dealership. In the automotive industry, this is a widely accepted rule. Beijing Deoda Auto Sales Co., Ltd. is one of the six Audi dealers in Beijing. Although it was established later than others, it has now become a strong player in the market. Three years ago, while many competitors were expanding, Deoda was just starting out. However, it quickly grew into one of the top 52 Audi dealers nationwide in terms of sales and maintenance volume. As the first Audi store in Beijing, it has carved out a unique place in the market—much like the brand itself. As the company approached its third anniversary, General Manager Shi Guiyuan and his team realized that simply having a good brand wasn’t enough. The auto market is ever-changing, and dealers must adapt by playing three key cards: understanding the market, building a strong brand, and maintaining a solid team. **Market Insight: Timing Is Everything** The Chinese auto market is a developing one, which makes it an attractive place for dealers. When Deoda invested 15 million yuan to build its store, it made a bold decision based on its belief in the market’s long-term potential. This insight was shared by Deputy Chief Bo Ming during the early days of construction. In March 2000, the company was officially registered, and operations began in July 2001. At that time, the market was at a low point before a peak. Many dealers were struggling, some even leaving the industry. But Shi Guiyuan saw opportunity. With his experience in importing cars, he chose to focus on Audi—the only premium brand in China at the time. He believed that as the market developed, so too must the level of dealers. FAW Audi’s marketing and service aligned with international standards, making it the perfect entry point for brand management and professional growth. Three years later, Deoda proved its decision was right. This year, the market faced another downturn, but Deoda not only survived—it expanded. Instead of sticking to Audi alone, it ventured into Toyota, transitioning from a single-brand dealer to a multi-brand operation. According to Shi Guiyuan, this move complements Audi’s offerings and strengthens the company’s ability to meet diverse customer needs. **Branding: More Than Just a Name** The competition among Audi dealers is intense, much like a football derby. In a city with limited market capacity, each dealer must fight for a larger share. “Having a good brand is not enough,” said Deputy General Manager Bai Ming. “You have to do it better than anyone else.” Deoda focuses on customer satisfaction, ensuring that every interaction reflects its commitment. From personalized service to small gestures like birthday cards and coffee, the company goes the extra mile to connect with customers. One example involved a customer who couldn’t find their car after a repair. Deoda improved its process to ensure such issues never happen again. Employees are trained to be attentive and proactive, which has earned the company a reputation for being “everyone manages.” **A Strong Team: Family First** At Deoda, employees are more than just workers—they are part of a family. The company emphasizes humanized management, creating a warm and supportive work environment. For instance, when an employee got married, the entire team organized a ceremony, and the general manager personally officiated the wedding. This culture of care extends beyond the workplace. Employees are encouraged to grow, and the company supports them through major life events. As Deoda prepares to open a second Toyota store, it relies on its stable workforce and internal talent to drive success. **Digital Insights: Numbers Speak Volumes** - Annual sales: Over 2,200 vehicles - Annual maintenance: Over 40,000 services - Fixed customers: Over 13,000 - Employees: 150+ Deoda has received numerous awards, including Best Distributor in China by Audi headquarters in Germany, and multiple accolades from FAW Group and the China Automobile Dealers Association. In conclusion, owning an Audi store in Beijing isn’t just about selling cars—it’s about understanding the market, building trust, and fostering a strong team. Through smart strategies and a customer-centric approach, Deoda has turned challenges into opportunities and continues to thrive in a competitive industry.

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