The 6th China (Guangrao) International Rubber Tire & Auto Accessories Exhibition 2015 will be held from May 15th to 17th at the Guangrao International Expo Center. According to the reporter’s understanding, this is the second time since the completion of the exhibition hall of Guangrao International Expo Center in 2014. It has a building area of ​​65,800 square meters and an indoor exhibition area of ​​45,000 square meters. It is equipped with professional exhibitions, conference training, museum exhibitions, and public exhibitions. The venue is equal to one of the smart venues. The Expo Center is 8 kilometers away from the Changshen Expressway and 20 kilometers from the Qingyin Expressway. It is an ideal place for large-scale exhibitions and conferences because of its advantageous geographical location and convenient transportation.
Shandong Guangrao International Expo Center
After exploring the rapid rise of the Guangrao rubber tire industry, it is inseparable from the government's vigorous promotion. Since 2010, Guangrao County holds an annual International Rubber Tire & Auto Parts Exhibition, which has provided a good platform for tire companies to further strengthen their technical cooperation and brand display. The agglomeration effect on rubber tires and the upstream and downstream industries has begun to appear.
As an important event for domestic professional brand exhibitions and global rubber tire industry, China (Guangrao) International Rubber Tire & Auto Parts Exhibition has become a bridge for industry insiders to communicate, a window for industry display, a platform for trade interaction, and scale and specialization. The internationalization and influence have greatly increased year by year.
"Guangran International Tire Exhibition" ushered in the sixth
The annual China (Guangrao) International Rubber Tire & Auto Parts Exhibition is one of the platforms for the transformation and upgrading of the rubber tire industry in the process of accelerating industrial development in Guangrao County, Shandong Province.
The 6th China (Guangzhou) International Rubber Tire & Auto Parts Exhibition relies on the abundant tire resources of Guangrao County and the exhibition plan for the world to provide an international exchange platform for the tire industry and its industrial chain. The exhibition has been highly recognized by all walks of life in the industry; the goal of “first-class in China and internationally renowned†has already appeared. The scale of the exhibition has been continuously expanded, the level has been continuously improved, and the influence has been increasing day by day.
Past show highlights
The exhibitors of this exhibition include tire products, wheel products, rubber tire machinery and equipment, tire retreading equipment and raw materials, rubber raw materials, auto parts, automobile maintenance equipment, and lubricants, rubber tires and auto parts professional journals, magazines and media. Wait.
In the same period, the 2015 China (Guangdong) International Wheel Exhibition, 2015 China (Guangdong) International Automobile Maintenance Equipment Exhibition, 2015 China (Guangrao) International Tire and Rubber New Material Industry Conference. The sixth exhibition is expected to exhibit more than 600 exhibitors, the exhibition area will exceed 42,000 square meters, domestic and foreign professional audience will exceed 50,000 passengers.
As a professional exhibition of industry-leading international brands nationwide, Guangrao International Tire Exhibition is highly regarded by the industry and beyond. According to industry sources, given that Guangrao County has been successfully held for five consecutive years, it has accumulated valuable experience in the exhibition's publicity, investment promotion, concurrent activities, and exhibition services. It is believed that the 6th China (Guangdong) International Rubber Tire & Auto Parts Exhibition will be held this year. It will certainly surpass the level of domestic similar exhibitions and successfully rank among the top domestic and internationally renowned professional exhibitions.
"China's Top Ten Brand Exhibition Projects"
In the first half of 2014, the rubber tire industry suffered a cold spell and many tire companies were not comfortable. However, Guangrao International Tire Exhibition still attracted many manufacturers and buyers. It is a major highlight of the exhibition that the festival will be held without any extravagance or lavishness. Those who participated in the Guangrao Tire Exhibition in the past will feel that in the low tide of the industry, tire companies are still actively concentrating and fighting against each other, conquering difficulties and conversely.
Guangrao Tire Exhibition 2014
The 5th China (Guanrao) International Rubber Tire Exhibition held in 2014 achieved a leap-forward growth in the scale of the exhibition, the number of exhibitors and the cooperation in the negotiations. The seven indoor exhibition areas have an exhibition area of ​​40,000 square meters, 610 booths, 250 tire companies, and 240 special booth companies. Emerson, Sinopec, Germany LANXESS, Japan Mitsubishi, China National Heavy Duty and other world top 500 companies 14; German mainland, Japan Sumitomo, Taiwan Zhengxin, Gupo Chengshan, Jiatong tires and other global rubber tires 75 Home; The top 10 global rubber machinery companies and more than half of the top 10 tire mold manufacturers in China participated in the show. In 3 days, 43,000 professional visitors and more than 1,500 overseas buyers from more than 40 countries and regions attended the exhibition. , Achieve a trade intention, agreement, contract amount of about 16 billion yuan.
From Guangrao International Tire Exhibition, we can see the development track of Guangrao Rubber Tire Industry. Since the 5th session, the main indicators of the exhibition have been greatly improved. The exhibition area has increased from 12,000 square meters in the first session to 40,000 square meters in the 5th session, an increase of 230%; the number of exhibitors has increased from 315 to 610, an increase of 93.7%; The number of professional visitors increased from 26,000 to 43,000, an increase of 65.4%; the five exhibitions reached a total of 2,440 intent trade agreements with an intentional turnover of 5,060 million yuan.
With excellent exhibition results and strong exhibition influence, China (Guangrao) International Rubber Tire & Auto Parts Exhibition won the “2014 China Top Ten Brand Exhibition Projectâ€. The award was initiated by the China Conference and Exhibition Economics Research Institute under the auspices of the Ministry of Commerce. It aims to evaluate, commend and publicize the exhibitions that have achieved remarkable results across the country, establish brands, promote fine products, and promote the development of China's exhibition industry. Selected by national celebrities and authoritative experts, 19 exhibitions including China-ASEAN Expo, China-Asia-Europe Expo and China Hi-Tech Fair won the honor.
Build a platform for the "Guanrao Tire" brand
As the raw material dividend gradually fades, the profits of rubber processing companies such as tires have decreased, and more and more companies are interested in automation and intelligent transformation. Through the exhibition brand promotion and recommendation of new technologies to improve raw material production, it has become a key intention of exhibitors.
From product selling to brand building, Guangrao government and enterprise linkages achieved strategic goals. In fact, behind the active participation of enterprises, Guangrao has been setting up a platform for the brand of Guangrao in the past few years. The 5th Guangrao International Tire Exhibition has been held for a long time. Guangrao Tire has gathered a lot of popularity and gained a certain brand effect.
According to the tire industry development trend, the future tire industry market will be subdivided, specialized, characteristic, green, the market will be further subdivided, product technology upgrades, create a brand, to do their own specialty products. Nowadays, all companies have also come up with simple ideas from previous years, striving to create their own unique products, and more and more companies have increased R&D expenditure year by year, focusing on the development of high-performance tires, green tires and special-purpose tires. Through these large platforms for exhibitions, tire companies can “see the truth†and gain insights into the trends of the industry and discuss common industrial issues in all aspects. Cooperation has emerged from the industry's difficulties.
At present, the tire industry is facing transformation and upgrading and the tire distribution industry is facing development difficulties, companies must integrate the advantages of the upstream and downstream partners, difficult to close development. Guangrao tire companies deeply understand that with the tires outside the bad environment, companies must go out of their own misunderstanding to explore how to unite more businesses, help each other, Baotuan warm, out of the woods.
At the same time, the government is also vigorously advocating and promoting, in many ways to encourage companies to explore ways to develop the industry and open up markets. Insiders say that, for example, in the aspect of R&D, marketing, and the right to speak, such exhibitions can bring everyone together and discuss together related topics. Through the exhibition, we will explore the ideas and approaches for business model innovation and accelerate the development of the tire business model business innovation.
Promote business model innovation
Today, the application of e-commerce platforms has become a new economic growth point, especially the “Internet+†has become a hot word. E-commerce has overturned our understanding of it again and again.
For Guangrao tire companies, the impact of “e-commerce†can not be underestimated. At the same time when the new mode of “surf surfing†is gathered, the role of the exhibition is still indispensable. As mentioned above, exhibitors can help companies communicate offline, communicate and cooperate, and contribute to brand influence. Not only does the exhibition encourage enterprises to participate in the exhibition, the Guangrao County government also vigorously promotes business model innovation, e-commerce is booming, and more than 30% of companies participate in online marketing.
In 2015, domestic e-commerce was booming. In such a direct-selling era that “the face of the world is flat and there is no regional marketâ€, the rigid traditional marketing has been strongly impacted. The trend of e-commerce and private car consumption are rising every year, so that most of the Guangrao tire companies understand that e-commerce is a must-go.
At present, when traditional marketing encounters a bottleneck, and major tire companies urgently need to find new sales platforms and tap new markets, Guangrao County is innovating service concepts, business models, and technical means, and cultivating new service formats such as e-commerce and headquarters economy. , Pay special attention to the construction of bulk commodity trading carriers such as the petrochemical electronic trading platform and the rubber tire trading center, promote the procurement of raw materials, business negotiation, and product sales and online operations, and promote the development of the service industry, increase the proportion, improve the structure.
At the same time, Guangrao will integrate industry, logistics, and financial resources, plan and build e-commerce clusters, strengthen public services, promote the development of Baotuan, and build a new platform for the growth of enterprises and people's entrepreneurship. In addition, the 6th China (Guangrao) International Rubber Tire Exhibition will be vigorously implemented to support the complementary advantages of e-commerce platforms such as “Taiwan King†and Tire Show, and to build a new business marketing model that promotes tire display and online sales.
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