[China Agricultural Machinery Network Industry News] The author recently saw the article "From the sickle to the combine harvester, the 68-year-old blacksmith is facing unemployment", can not help but feel: the historical trend is advancing, the human society is progressing, as a human industry - agriculture is a powerful pusher Agricultural machinery industry, if agricultural machinery manufacturers, distributors, agricultural machinery users can not keep pace with the times, will certainly be eliminated.
The immediate interests and future business opportunities of the agricultural machinery industry in the wheat harvest
Wheat harvest is changing
Tools are changing. The "cold tools" of agriculture in China's thousands of years of history - sickle, from stone products to metal products, can be said to be the inheritance of ancient human civilization. Thousands of years of "face to the loess back to the sky" work, replaced by modern mechanical operations. The sickle has evolved into a part of the modern agricultural machinery - the blade, the traditional manual work has long been replaced by the rate of agricultural machinery.
The cultivated land is undergoing a transformation. In ancient China, the farming civilization was mainly based on manpower and storage, so it was generally cultivated in small plots. Even in modern times, influenced by historical and political factors such as “earthing the land and the land†and “dividing the land to the householdâ€, it is still dominated by small plots, but fortunately, there has been mechanical intervention. In recent years, in order to expand the output benefits of cultivated land, land circulation and large-scale operation have become a trend. From the perspective of food security in the national strategic reserve, it is necessary to produce profits to the land. Only the high standard farmland of large plots is the future direction of cultivated land reform.
Harvesting operations are changing. The traditional "Mike" is mainly manpower. In the wheat harvest season, from south to north, wherever people go, the sword will be waved. The modern "Iron Maike" army is heading north along the road. Although it is easier to harvest than the traditional "Mike", with the increase of harvesters, it is not known whether the wheat in front has been harvested or risked. . In the past two or three years, with the surge of the Internet tide, the emergence of information-based tools such as the agricultural machinery terminal software "agricultural machinery", such as order-based harvesting, "near-service"-style operations, etc., have become a trend.
Immediate benefits
The income that cooperatives get from working is changing. It is understood that there are fewer and fewer cases of single agricultural machinery going out to work, and more is the agricultural machinery that joins the cooperatives. Compared with simple harvesting operations, it is better to sign the agricultural machinery operation service contract in advance, and carry out compound agricultural machinery operations such as arable land and sowing in the farmland after wheat harvesting, and comprehensive considerations such as road tolls, oil prices, and interpersonal relationship maintenance, in the long run. See, the former's income is far less than the latter.
The profits of production companies relying on production are decreasing. It is understood that due to the reduction of the national agricultural machinery purchase subsidy and the upgrade of the agricultural machinery emission standard to the “National Three†policy changes, coupled with the purchasers’ cautious attitude towards the quality of the wheat harvesters shipped this year, the forecast is held. By this year, the wheat harvester market will not be a very popular part of the mainstream production enterprises, and the output has a certain degree of decline compared with previous years. But at this time, it is also a good time to seize market share by improving service levels.
The benefits that dealers get from the difference are decreasing. Undoubtedly, fewer and fewer farmers are planting land, and the number of farmers buying agricultural machinery is also decreasing. In addition, the output of major wheat harvester manufacturers is also decreasing this year, and the amount of both production and demand is decreasing. The difference between the price and the bid price is also decreasing, so the dealer transformation and upgrading will be the general trend.
Future business opportunities
China's land transfer process is still going on. China's huge population figures are also huge for food. The situation of wheat as the main food crop in northern China is difficult to change. The level of mechanization of wheat in the whole process is already high in China. Under this premise, farmers who continue to grow wheat in “soil-grained food†want to stabilize or increase their income, only to reduce costs and expand planting area. After expanding the planting area, the investment in land transfer, pesticide and fertilizer, machinery operation, and labor expenditure will also increase. Moderate scale operation is still being explored, but it is certain that agricultural machinery is developing in a large-scale, chemical, and intelligent manner. .
Business opportunities of agricultural machinery cooperatives. Groups that use agricultural machinery to make money, "the workers must first sharpen their tools when they want to do their best", and the agricultural machinery used should be able to adapt to the environment of the future farmland. Under normal circumstances, it takes about one and a half years for the farmer to earn back the purchase cost. Therefore, when buying a wheat harvester, it is necessary to see the situation and ensure that the machine can still be profitable after one or two years. At the same time, using the historical records and the Internet in previous years, we will sign a full-time contract for farming, planting and harvesting with large farms or large grain growers in advance to ensure that the cooperatives have agricultural machinery in the working season, and that they have leisure in existing agricultural machinery and personnel. Time will pass the "Agricultural Machinery" and other mobile terminal software "online order".
Business opportunities of production companies. Three types of agricultural machinery products are indispensable in the market for selling products of the same type, unique products under their own brands, and products being developed to meet future market demands. Although the number of agricultural machinery users in the future is decreasing, if a farm machine can be harvested with a simple adjustment, the use value and frequency of agricultural machinery will not be reduced. Therefore, product innovation, high quality and low price, and brand share It will be the direction of the agricultural machinery production enterprises.
Dealer's business opportunities. The number of users and producers of agricultural machinery is decreasing, and the number of dealers must be reduced. “Walking on multiple legsâ€, opening up new profit points and enhancing anti-risk ability. Unless the brand prospects of the distribution are good enough, the risk resistance of a single product and brand distribution is weak. The dealers who can develop the "post-market" of agricultural machinery can operate in various aspects such as pre-sales training, sales, after-sales maintenance, agricultural machinery insurance, agricultural machinery loans, etc. of various types of multi-brand agricultural machinery products, and it is possible to be invincible. Ground.
Conclusion: People do not keep up with the times and face unemployment; enterprises will not be advancing with the times and will be eliminated. The parties in the agricultural machinery industry can only go further if they can see the current situation and identify the future development direction.
(Original title: Looking at the immediate interests and future business opportunities of the agricultural machinery industry from the changes in wheat harvest)
(Original title: Looking at the immediate interests and future business opportunities of the agricultural machinery industry from the changes in wheat harvest)
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