The huge profits of the Internet+ era auto aftermarket are attracting more and more capital. According to the "2013-2017 China Automotive Post-Market Blue Book," China's auto market will contribute more than 700 billion yuan in market size in 2015, and it may also form a large industry with more than one trillion yuan in 2018. According to incomplete statistics, only 67 venture capital financings in the O2O field in the automotive aftermarket in 2014 were made, and the total amount exceeded 10 billion yuan.
Internet into the car
With the entry of another batch of capital boom in 2015, this blue ocean has already caused a bloody storm. In the first half of 2015 alone, more than 70 automotive aftermarket O2O projects such as e-car wash, auto spot, and caradin have sprung up. Come out.
At the same time, in the face of the paralysis of many capital forces on the automotive aftermarket, traditional auto service companies are also working diligently to launch O2O projects in the auto aftermarket, and they must compete in the auto aftermarket battle. So far, no large-scale national enterprises have been born in the automotive aftermarket. The automobile aftermarket urgently welcomes the reconstruction of the industry. Once the Internet is highly infiltrated into the automotive aftermarket, this industry may in future be able to foster a supply chain company with a market value of several hundred billion yuan. . The combination of online and offline O2O models in the auto aftermarket is feasible, but most of the current O2O auto aftermarket platforms may not be able to make money. The auto aftermarket is already on the eve of the eruption. To occupy the commanding heights of the industry, we must adopt the same model of online and offline, in order to truly build a complete closed-loop car service O2O platform and reshape the automotive market ecology.
Horizontal Collaboration and Construction of Supply Chain
No matter how e-commerce develops, the ultimate result is to promote the convenience of commercial trade, and the nature of its commercial operations will not change much. In the real sense, the integration of resources in the automotive aftermarket must be the supply chain. After the integration and the supply chain system built from the top level, once you set up such a supply chain system, you have an odds in this field. In the past, the vertical system of car manufacturers and 4S shops monopolized, along with the introduction of new policies. After being broken, O2O companies in the aftermarket have the opportunity to horizontally integrate and collaborate to build an O2O model supply chain system. This will result in lower operating costs, better efficiency, and greater profit margins. It will benefit many parties. New pattern of winning.
Channel flattening profit maximization
Once the monopoly of services and spare parts for the 4S shop system integrated vertically in the automotive aftermarket is broken, then the horizontally integrated auto repair chain companies provide the same service and quality, and the price advantage of the horizontally integrated auto repair chain enterprises. It is very prominent, when consumers are driven by economic factors and actively seek out external service stores instead of relying on 4S stores. Therefore, whether to provide consumers with higher customer value is an economic law that cannot pass through. Compared with 4S stores, the O2O platform of the Internet automotive aftermarket with dual advantages has become a trend and has become the leader in the current domestic auto market aftermarket model.
Fission Development Wants to Stop
Kevin Kelly, the godfather of the Internet, once said that decentralization is the only way in the future in 20-30 years. Traditional enterprises improve their own products, and innovative products are perfected by customers. Let employees, customers, and friends all recommend and sell your products. The flow of huge circle of friends, reliable brand recommendation, brand exposure and sales transactions promote each other, and transactions can take commission. People's contacts are instantly converted into money, which is the mode of the community economy, and it is the peak of the experiential economy. This is the innovative function of the social marketing of the O2O e-commerce model, and it is also the normal mode of the new community e-commerce, not only through Viral spread brand value, help online and offline customer demand, but also allows users to benefit from it.
Product platform multidimensional
The so-called platformization, more understanding in the mobile Internet refers to such a platform to realize the connection and communication between the upstream and downstream in an industrial chain. The influx of a large number of automotive aftermarket O2O will inevitably drive the product to develop in depth direction. At this time, it is necessary to establish a complete business ecosystem with platformized thinking, from user purchase, merchant shipment, logistics query, receipt evaluation, business transaction. System docking and so on a complete smooth closed loop. In this regard, online and offline integrated thinking and integration are particularly important. A multidimensional and flat channel system for online and offline collaboration is built to solve the synchronization problem through the interconnection of upstream, middle, and downstream supply chains. The realization of a seamless connection between B-side and C-side is the best signal for O2O platform operations to be truly market-driven. Simply relying on money-burning and high-frequency and no profitable car-washing replication is simply unable to achieve the above-mentioned operating mechanism.
1 +1>2 polymerization advantages
Whether it is e-commerce or traditional business practitioners, it should eventually return to the business rules themselves. The real e-commerce business should sell products that are valuable to users, starting from micro and standing by. The so-called “bee swarm thinking†means that individual bees are nothing. Millions of bees will become a system. This is the Internet thinking. You can scream in them. The bees of the bees are guiding each bee. A single bee is extremely stupid, but millions of bees are mixed together, but they have a huge group of wisdom. The emergence of this group of wisdom is bee colony thinking, which is what we call community thinking. Uber in the community business model does not produce and own cars. It only has a relationship between cars and passengers, but his valuation is already greater than that of car companies. The overall community business under the Internet thinking model is greater than the sum of its parts. This is out of nothing, and the overall wisdom of bee colony thinking is far greater than the sum of individuals.
The efficiency of numerous terminal stores in the automotive aftermarket is definitely greater than the economic value of the whole of their current generation. The first is that their current Internet application rate is very low, even if most of them do not use Internet tools at all, then they are included under the O2O platform. Their efficiency will increase, the whole must be a concept of a sharp increase, and the second is the transformation of service standardization and process standardization, which can also greatly improve efficiency. Of course, this is a systematic project and is also a major issue for the O2O platform. Barriers, if they are well done, can be glorious and glorious, and if they are not doing well, they will fail.
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