With the release of sales data in the first half of the year, the sales of many car companies have become a warm color in the economic slowdown.

According to the sales data of the first half of 2016 released by the Association, North and South Volkswagen and SAIC GM are still in the top three with great advantages. Among them, SAIC Volkswagen ranked first in the domestic passenger car market with sales of 970,000 units.

In the first half of the year, the sales volume of the top ten automakers achieved different growth. According to statistics from the Securities Daily, the top ten car companies contributed 56.7% of sales in the first half of this year. In the face of the annual sales target set at the beginning of the year, there are very few car companies that have reached “more than half of the time and more than half of the tasks” among the many car companies. Taking the top ten car companies as an example, only Changan Automobile (000625, stock bar) reached 50% of the annual sales target, while the other nine car companies failed to complete more than half of the indicators. Among them, Great Wall Motor (601633, stock bar) in the first half of the sales completion rate is poor, from the regular sales target of 475,000 vehicles and 77,200 vehicles were not completed, the completion rate of 83.74%.

As the auto market showed a trend of low, medium and high this year, the overall growth rate in the first half of the year was in line with expectations. Cui Dongshu, secretary-general of the Association, said that “some manufacturers have achieved good progress in completing the annual target in the first half of the year. In June, some manufacturers have been producing and selling steadily, which is conducive to the release of sales in the second half of the year”.

North and South Volkswagen leads the Japanese system

SAIC Volkswagen sold 968,800 new cars in the first half of this year, up 3.2% year-on-year, leading the entire passenger car market with a sales advantage of more than 70,000 units. Its new LaVida sales volume reached 248,900 units in the first half of this year, contributing a quarter of sales to SAIC Volkswagen.

With the help of Jetta and Sagitar, FAW-Volkswagen's half-year sales increased by 11.7% year-on-year, ranking second with 893,800 units. Followed by SAIC GM's sales in the first half of the year rose 5.3% year-on-year to 827,500 units. It is worth mentioning that in June, SAIC GM's sales force, the cumulative sales of 146,000 vehicles made it the first time this year to beat the public, to obtain the throne of monthly sales. The data shows that its sales of Xinyinglang, Angkewei and Cruze are all over 100,000 units, and the gains are gratifying.

The top-ranking automakers include SAIC-GM-Wuling, Changan Auto, Beijing Hyundai, Dongfeng Nissan, Changan Ford, Great Wall Motor and FAW Toyota. The third place, SAIC-GM-Wuling, opened higher in the first half of the year. After the sales volume in January was rushed to 154,000 units, it was nearly “waist” down to 81,000 units in June. In addition to Baojun 560, other brands have experienced different degrees of decline.

In terms of independent brands, Changan Automobile and Great Wall Motor both appeared in the top ten list. In the first half of the year, they ranked 5th and 9th respectively with sales of 563,900 and 397,800. Changan Automobile achieved 8% growth under the promotion of new cars; and Great Wall Motor continued to sell well with Haval SUV products, up 17.4% year-on-year.

In addition, in the car companies other than the top ten list, Geely Automobile has launched 25% of the best-selling models such as the new Emgrand, Emgrand GS and Bo Yue this year, and achieved a 25% growth in the first half of the year, ranking 11th with a weak disadvantage; In the past year, the sales volume of regular passengers Shenlong Automobile decreased by 18.5% year-on-year to 285,500 units in the first half of this year, ranking down to 13 places. Due to the influence of “Han Chao”, Dongfeng Yueda Kia’s models underperformed and sales fell 5.8%. .

Only one car company achieved standard sales for half a year

With the release of the production and sales data in June, in the face of the annual sales target set at the beginning of the year, the “interim examination” transcripts submitted by the major cars also came into view. The "Securities Daily" reporter found that in many car companies, "the time is over half, the task is over half" and there are very few car companies.

Take the top ten car companies as an example. Only Changan Automobile has reached 50% of its annual sales target, while the other nine car companies have failed to complete the semi-indicators. The closest to the half-year sales target is FAW-Volkswagen, which sold 49.34% of its annual sales target in the previous June; and the “new face” Great Wall Motor in the list, just sold in the previous June. Four percent.

The reporter noticed that the sales volume of Changan Automobile reached 563,900 units in the previous June, and it was hit by half a year with almost 1 month ahead of schedule and 150,000 vehicles. However, some insiders believe that this year's Changan self-owned brand passenger car sales target has only been increased by 80,000 units based on last year's sales. The conservative goal has been to some extent the finish rate.

In fact, due to the gradual shrinking of the sedan market, Yidong has already withdrawn from the auto-sales sales and the runner-up battle, and the follow-up of the CS35 and CS75 has made the future sales all rely on the CX70 and CS15 to boost, Changan Automobile also needs to be launched in the new car. Work hard on marketing.

For FAW-Volkswagen and SAIC Volkswagen, which continue to lead in the Chinese auto market, the performance is improving, so that the two brands are not constrained in setting sales targets. After raising 10% last year, they finally settled at 2 million. And 1.82 million vehicles. In the first half of the sales, it was basically consistent with expectations.

In the first half of the year, FAW-Volkswagen and SAIC Volkswagen achieved a sales completion rate of 48.44% and 49.34% respectively. Among them, the sales volume of 9.687 million SAIC Volkswagen still has a gap with the target of 1 million vehicles, but for FAW-Volkswagen, it seems that the problem is not big. With the launch of the new Magotan, FAW-Volkswagen may also get a chance to increase sales, and it is expected that the successful completion of the annual sales target is basically innocent.

For FAW-Volkswagen, the sales volume in the previous June reached 890,800 units, and the basic sales target of 910,000 units was also basically touched. In the next phase, FAW-Volkswagen needs to continue to maintain its hot sales momentum with existing models and pay more attention to new car launches.

However, there are people who are happy and worried. The "Securities Daily" reporter found that there are three major brands compared with other companies to complete the annual sales target, there are large gaps, namely SAIC GM, Dongfeng Nissan and Great Wall Motor.

The data shows that the annual sales targets of SAIC-GM, Dongfeng Nissan and Great Wall Motor are 1.87 million, 1.08 million and 950,000, respectively. At present, the completion rates of the three car companies are 44.25%, 44.30% and 41.87% respectively. For SAIC GM, the gap of 100,000 units in the first half of the year will be a major obstacle to the completion of its annual target; for Great Wall Motor, the gap from the regular sales volume of 77,200 units is for less than one million years of sales. The impact of quantity is also not to be ignored.

In this interview, the industry insiders said that the sales of SAIC-GM and Dongfeng Nissan have maintained a good growth trend, and many models have continued to sell well. Judging from the rhythm of launching new cars, the two car companies seem to be aware of this. With the new car that has been or is planned to be launched in the second half of the year, and the strength of its existing hot-selling models, it will become a turning point for its restart of sales valves and breakthrough sales targets.

When talking about Great Wall Motor, the above-mentioned people said that in addition to the hot H6 and H2, other models of the Great Wall have different degrees of sales decline. The most important concern of the Great Wall at this stage is to boost the sales of existing models.

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