The development pattern of plant protection agricultural machinery is beginning to take off and the drone is the direction

[China Agricultural Machinery Industry News] In the past two years, traditional tractors, harvesters, rice transplanters, planters and other agricultural products have continued to grow due to the increase in social ownership. The support for purchase subsidies has slowed down, but one type of products has gradually With special care, this is the agricultural plant protection agricultural machinery. Due to the sharp increase in industry demand, industry entrants have also begun to increase, and a blue ocean market for agricultural machinery is being bred.

The development pattern of plant protection agricultural machinery is beginning to take off and the drone is the direction

Filling the agricultural machinery short board

Plant protection products are attracting attention

According to the data of the Agricultural Machinery Industry Association, the overall level of agricultural mechanization in China has reached 63% in 2015, but the current level of agricultural mechanization in the plant protection sector is only 35%.

In addition, the growing shortage of rural labor force is also pushing the development of plant protection machinery in a more stable, safer and more comfortable direction. However, in the face of the huge demand for plant protection products, its possession is seriously insufficient, especially the large amount of plant protection machinery is stretched. In 2015, domestic agricultural plant protection machinery was still mainly based on manual and semi-manual small machines, of which manual spray machines and backpack-type sprays still accounted for 98% of the total domestic plant protection machinery; and the plant protection in recent years The drones only have about 1,000 sales per year, and the operation volume is only about 12 million mu, which only accounts for 0.13% of the area to be controlled. The large self-propelled plant protection equipment, although highly efficient, is gradually recognized by the market. However, it is still in the market promotion period and user cultivation period, and it is difficult to have a substantial impact on the overall mechanization level.

On the other hand, the frequency of use of plant protection machinery is high, and the operating income of the operator is more secure. According to the enterprise research report, the spraying machine in the southern region is used only 5 times a year in the simple spraying operation. If the water and fertilizer are applied in an integrated manner, one machine uses 11 times a year. Therefore, the operator who purchases large plant protection products has higher returns in one year and is more likely to recover the cost. This is undoubtedly a big advantage for the promotion of plant protection products.

The development pattern is beginning to appear

Self-propelled and drones are directions

Changing the current status of “human shoulder lift” plant protection, rapidly improving the mechanization level of plant protection, developing self-propelled spray machinery and plant protection drone are two main directions, of which plant protection drone has developed rapidly in recent years and has become a separate Industry.

As of last year, the annual output of China's plant protection machinery was 15 million units, including 6 million mechanical plant protection equipment. Although the number is amazing, the vast majority is small and micro-powered equipment with small power.

After about 30 years of development, domestic plant protection machinery has formed a considerable industrial cluster. Zhejiang Taizhou and Shandong Linyi are two large plant protection machinery manufacturing and sales bases in China, and there are about 100 plant protection enterprises. Among them, Taizhou, Zhejiang Province has gathered well-known enterprises such as Fujitsu, Zhejiang Dainong, Chengyang, Aowei, etc. These enterprises are mainly electric knapsack sprayers, mainly manual sprayers, and mainly export-oriented, supplemented by domestic sales. The industrial clusters in Linyi, Shandong Province, with Huasheng Zhongtian and Shanhe Yongjia are mainly traction or suspended, large self-propelled rod sprayers, self-propelled air sprayers, misters and electric sprayers. Mainly, the two industrial clusters together account for 70% of the country's total production and sales. In addition, Hebei, Tianjin, Beijing, and Henan also have independent enterprises or small industrial clusters, such as Beijing Fengmao Plant Protection Machinery Co., Ltd. and Beijing Modern Agricultural Equipment Technology Co., Ltd., which are also well-known enterprises in the industry.

In the field of traditional plant protection machinery, domestic plant protection enterprises are mainly faced with competition from Japanese and Korean companies, especially the two companies in Maruyama and Jingguan, Japan. The southern paddy field self-propelled boom machine has obvious advantages in competition. At present, Maruyama has its own assembly plant in Shanghai and Northeast China. With the improvement of localization level, the Japanese-made brand represented by Maruyama and Jingguan will be strong opponents of domestic medium-sized plant protection equipment.

The competition of domestic large-scale plant protection machinery is carried out between Huasheng Zhongtian, Beijing Fengsheng, Beijing Modern Agricultural Equipment, etc., but in the past two years, Futian Lovol Group, China Yituo, Zoomlion, Jiangsu Wode, Zhongnong Boyuan Strong companies have also launched their own self-propelled plant protection machinery, but from the perspective of market sales, their products have not yet formed scale sales. However, these big brands have sales channels all over the country. If these companies invest their energy and resources to promote plant protection products, it is believed that the competition pattern of the domestic plant protection industry will undergo subversive changes. In addition, enterprises in the two large industrial clusters in Linyi, Shandong and Taizhou, Zhejiang, are transforming into large-scale and self-propelled products. Therefore, the competition of traditional plant protection machinery will be carried out in the middle of self-propelled and high-gap.